AM – Customer Centricity & Communications


  • Jakarta

  • Permanent

  • Full-time

At Prudential, we understand that success comes from the talent and commitment of our people. Together, we have a shared vision in securing the future of our customers and our communities. We strive to build a business that you can shape, an inclusive workplace where everyone’s ideas are valued and a culture where we can thrive together. Our people stay connected and tuned in to what’s happening around us, keeping us ahead of the curve. While focused on the long-term, we look to the future to bring growth, development and benefit to everyone whose lives we touch.

1. Driving the Customer Centric culture in the company

  • Conveying messages through communications and activations
  • With PRUuniversity, selecting and rolling out trainings and sharing sessions
  • With Customer Centricity working team, ensuring implementation and staff engagement
  • Setting guidelines for customer centricity (persona and narrative)

2. Managing Customer Communications, engagement & activation

  • To develop regular communications to customers, such as PRUsatellite, regular e-flyers
  • To develop project, new product and service communications, including persistency program/project
  • To manage customer events & activations
  • To manage VIP customer segment’s communication

3. Managing Customer Communication Channels:

  • To ensure robust communication channels
  • Monitoring and reporting of channels’ usage
  • Managing communication flows to customers

4. Editing, writing and copywriting of customer communication

  • Ensuring that all customer communications are free of errors in grammar, translations, punctuation, spelling and aligned. The team should communicate the intended messages clearly, concisely and accurately for the good of the company image.
  • Provide supervision in providing conceptual and creative content for all customer communications including proof reading and editing of related collaterals

5. Analysing customer activation, communication channels, and contents as well as preparing the reports

6. Others

  • Ensuring that all communications are being distributed timely, clearly and completely to related internal parties
  • Making sure that that a systematic filing system for all customer communications are maintained
  • Responsible for planning and implementation of customer Communications expenditures within the whole Customer & Marketing budget
  • Ensuring that all editorial policies and standards are according to company compliance
  • Vendor management
  • Risk management in function by self.
  • Adherence/no breach to compliance, audit
  • Handling and monitoring administrative processes taking place in each Customer Communications activity


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