BtoB Marketing Automation & Orchestration Global Expert H/F

Sodexo BRS is a Global Leader in Employee Benefits and Rewards services present in 32 countries. Our Vision is to “bring to life a personalized employee experience at work and beyond”. We have embarked on a significant digital transformation and growth program coupled with a revision of our Digital Marketing processes, tools and KPIs.

Working within the Digital Marketing Competence Center, the BtoB Marketing Automation & Orchestration Expert will:

– Design a global BtoB Automation & Orchestration strategy to achieve business goals for clients and merchants that fits within the frame of the overall Digital Marketing strategy.

– Provide guidance and support countries implement and leverage capabilities of marketing automation & orchestrations stack and methods to increase their top of the funnel acquisition (MQL handed to sales and/or ecommerce when appropriate), conversion, expansion and retention for BtoB clients and merchants.

– Build the content of Competence Center toolbox for BtoB marketing Automation & Orchestration and contribute to enhance knowledge of the global BtoB Automation & Orchestration community.

Build a global roadmap for BtoB Marketing Automation & Orchestration activities to deliver against the vision. Iterate with all stakeholders to ensure its alignment with other domains of digital marketing and overall capacity to deliver.

Issy-les-Moulineaux

CDI

Temps Complet

Votre quotidien chez nous :

Build a global roadmap for BtoB Marketing Automation & Orchestration activities to deliver against the vision. Iterate with all stakeholders to ensure its alignment with other domains of digital marketing and overall capacity to deliver.

Own the global stack related to BtoB Marketing Automation & Orchestration activities:

– Lead target stack bricks definition and their assemblage with the rest of the ecosystem.

– In close coordination with Regions, Regional Digital Marketing leads and countries, initiate, plan and support deployment in countries of the different bricks. Initiate and support sundowning or migrations.

– Communicate the stack components to countries and their evolutions.

– Produce and evolve as needed all guidelines and tutorials related to the stack working in close cooperation with CRM team on data synchronization aspects and with global assets’ team to optimize integration.

– Lead audit phases of local instances as needed

– Act as level 3 support of the tools in the stack and point of contact with supplier in case of incident.

Own the global methods and processes related to BtoB Marketing automation & Orchestration:

– Lead BRS’ standard methods & processes definition and their assemblage with any existing other existing and related methods & processes.

– Inspire and fast track countries’ local implementation with a “plug & play” library of BtoB client and merchant use cases, next best action (“NBA”) programs covering the whole lifecycle or workflows across all touchpoints (email, paid, social, on-site, sms, in-app and mobile push if relevant) including related assets. Source library items in countries or ideate & develop them when needed.

– Ensure appropriate and regular communication & trainings around methods and processes and their evolutions (incl. education on measures and processes to safeguard legal compliance, & data protection and to ensure good data quality – for BtoB databases and creative assets).

– In close coordination with Regions, Regional Digital Marketing leads and countries, initiate, plan and support deployment in countries of the different methods and processes (inform, train, produce implementation & set-up guidelines).

Own performance measurement related to BtoB Marketing automation & Orchestration:

– Define appropriate metrics that need to be monitored and analyzed

Develop, evolve and maintain country level, regional level and global level dashboards.

– Ensure strong command of performance measurement of all stakeholders.

-Define and orchestrate analysis routines and rituals.

– Initiate a culture of continuous improvement;

– Identify opportunities, assist with optimization, advise and provide feedback to countries (directly or through Regional Digital Marketing leads) on their BtoB Marketing automation & Orchestration activities.

Notre proposition

– Prepare yearly plan in alignment with Regions, Regional Digital Marketing leads Manage and other stakeholders. Coordinate, and prioritize tactics and projects, to deliver planned activities on time and on budget.

– Report activities per country, per region as needed. Report progress of projects build phase and deployment progress in countries / compliance re. global standards as needed. Report overall performance of BtoB automation é& and progress.

– Own and manage relationships with global agencies (if any).

– Animate the global BtoB Marketing automation & Orchestration community.

Keep abreast industry best practices, emerging trends and technologies and perform competitive watch on major competitors/major markets.

Votre apport :

– Master’s degree in Marketing or quantitative fields;

– 7+ years experience within Digital Marketing in different fields of expertise;

– 3+ years experience as marketing automation and orchestration manager deploying programs for BtoB acquisition, expansion and retention;

– Track record in bringing marketing automation and orchestration to the next level & impact results;

– Experience in working transversally in a matrix global organization

– Strong interpersonal skills and communication skills; ability to influence in transverse situations, inspire trust & true/transparent collaboration.

– Methodical, very structured (multiple channels, multiple stakeholders, complex ecosystem);

– Strong analytical thinking skills; Relies on data to make decision;

-Mandatory full working proficiency in English;

– Operational & hands-on experience deploying, executing and optimizing automated programs within a marketing automation & orchestration platform, preferably complex omnichannel Next Best Actions programs (vs simple automated email), including on-site personalization;

– In-depth knowledge of buyer’s journey and how various marketing channels work at each stage of the funnel to deliver an exceptional customer experience;

– Strong understanding of how customer buying journeys interact with the sales process and understanding of how leads and opportunities are tracked and measured through a sales pipeline;

– Highly knowledgeable about lead progressive qualification, lead scoring, lead routing, lead assignment;

– In-depth knowledge of currently globally deployed platforms (noticeably Hubspot – and ideally Pardot; email on acid, webinar tool etc) and deployed wordpress plugins (gravity etc…);

– Good understanding of GDPR and other local data protection regulations and what it means in terms of local compliant practices;

– Working knowledge of advanced measurement systems such as Multi-Touch Attribution;

– Solid understanding of technical and data flows aspects of automation and orchestration & strong knowledge of database management concepts and best practices;

Sodexo, leader mondial des Services de Qualité de Vie

4000 sites | 34 000 collaborateurs

67 pays | 470 000 collaborateurs

1er employeur privé français

dans le monde

Sodexo

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