Digital Marketing Specialist (f/m)


  • Linz

  • Temporary

  • Full-time

As a Digital Marketing Specialist you are responsible for understanding the space of digital marketing in the agri-business environment and developing a digital marketing agenda for Borealis L.A.T together with internal functions. Create alignment and buy-in for the digital marketing agenda and implement according relevant decision steps and approved budget.

Your contribution makes a difference:

  • Map the space of digital marketing in respect to competitor activities, benchmarks, potential cooperation partners, type of possible engagement, potential resource needs and to be expected benefits
  • Develop a concept for digital marketing activities for Borealis L.A.T in cooperation with product managers, agronomists, sales representatives and Borealis (NITRO) group communications
  • Define costs, benefit and resource needs for the communication engagement in the digital space
  • Implement the concept in a step by step approach following relevant approvals together with marketing communications and other functions
  • Measure and review success rates and benefits of digital marketing activities
  • Support local marketing specialists in their campaign work with digital know-how
  • Define the necessary skills in the team and facilitate the trainings of those skills
  • Be the contact person for IT and external agencies for our online applications
  • Guide successful transition of new approaches from project mode to business processes
  • Actively take on additional dimensions related to marketing strategy development
  • Propose and agree on the best approach to marketing strategy development
  • Apply structured project management (scope, planning, team definition, governance, execution) where applicable

About you


  • Master’s degree, or equivalent, preferably in marketing or communications and/or equivalent experience from an international company


  • 5+ years relevant working experience
  • Significant experience in digitalization, either as project or as line manager
  • Broad knowledge in various applications for digitalization-related solutions across industries
  • Up-to-date with the latest trends and best practices in online marketing concepts, strategy and measurement
  • Strong analytical skills and data-driven thinking
  • Mastery English at business level, other languages are an asset
  • Excellent project management skills
  • Strong analytical skills and data-driven thinking


  • Good interpersonal skills with a high degree of influential capabilities
  • Proactively involve, cooperate and share with colleagues
  • Enthusiastic and professional team player and leader

About Borealis and our offer

Thank you for applying online via your Horizon Careers site to the attention of Waltraud Resch. If you have any questions about the content or expectations of this role, please contact Waltraud Resch.

Following Austrian law regulations we offer, reflecting your experiences, skills and competencies, competitive compensation based on the collective labour agreement chemical industry starting at EUR 51.184,– annual gross salary (based on 38 hrs/week) and are willing to pay more based on your experience and background. Please note that this is a temporary position until November 2022.

We reserve the right to close this vacancy for further applications when we have received sufficient applications that meet the advertised requirements and will contact you as soon as screening is closed.


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