Growth Marketing Manager – Embedded Analytics

Their mission : educate to transform raw and complex data in simple and attractive applications. They are creating the Data Storytelling category inside the Business Intelligence market.

Their target : the business management of Marketing, Production, Finance, Human Resources or Commercial of large accounts. And Founders, CPOs and CTOs of B2B SaaS start-ups for the Embedded Analytics offer.

From 4 associates to 110 collaborators in 6 years, self financed until 2019 thanks to more dans 100 key accounts such as Renault, Crédit Agricole, Elior, Icade, Nexity, EDF, GRDF, BNP Paribas, Heineken, Marques Avenue, Euler Hermes, BIC, SNCF…

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Descriptif du poste

What if you helped our start-up peers grow by integrating our solution in their product?

Our Embedded Analytics offer is growing fast and we have huge ambitions. After France and the US we’re looking to expand in other geographies in Europe.

Our mission: make life easier for entrepreneurs by helping them leverage Toucan to meet their user Data needs. The results: more focus for their product and tech team and top notch analytics that drive growth.

We are looking for an experienced Growth Marketer to join the team in our Paris office and lead the growth of the top of our sales funnel!

Joining us on this amazing project implies that:

• You’re a key element regarding demand generation for a leading innovator in the Business Intelligence industry: you have a strategic position in a high-growth startup
• You market a product that makes Data appealing and “snackable” !
• You work hand in hand with the offer Product Marketing Manager to transform our assets (messaging, content, customer references, …) into high quality leads

YOUR MISSIONS

Improve prospects’ engagement towards prospecting emails

• Craft messaging resonating with specific personas
• Articulate several version of campaigns to refine our sweetspot faster
• Create smart campaigns where data can contribute to lead score and help SDR target “the hottest cold leads” 🙂

Metrics: Open rates, Positive reply rate on emails, Sales Meetings, QSOs

Generate leads by distributing educative content

• Engaging messaging & leads segmentation to trigger signals (intent data)
• Align content with prospects’ needs
• Use data to improve nurturing campaigns and test if a more segmented approach can bring us more leads because message would resonate more

Metrics: Number of Research MQLs, Sales Meetings generated, Transformation ratios of these MQLs into Sales Meetings

Explore untapped marketing channels and opportunities to animate our communities and generate leads

• Identify peers aiming the same target personae and build co-marketing partnerships
• Make sure that Toucan is active on our personae ecosystem (Product Hunt, Product School, Reddit, etc.)
• Shoot database we collected from prospection tools we had access too

*Metrics: Growth of the Database, Contacts quality (open rates, bounce rates), Number of Research MQLs, Sales Meetings generated

Optimize marketing materials used for paid acquisition

• Use data to improve Global Lead Acquisition manager’s campaign and test if a more segmented approach can bring us more leads because message would resonate more
• Support Global Lead Acquisition manager in the website optimization

*Metrics: On-page and Ads conversion rates, MQL, Sales Meetings generated

Surprise us with unidentified channels!

• We rely on you to explore untapped channels, find new leverage to grow the business!

Direction to grow: your first playground is France, our ambition for you is to fuel our European growth.

YOUR BENEFITS

• Perfect timing to make a place for yourself in a growing organization with proven product-market-fit, strong traction and solid customer base
• You belong to the global marketing team, organized with agile methodology
• We foster autonomy

ATMOSPHERE

• An atmosphere Welcoming, Healthy and Simple.
• Team collaboration is not a false promise but a reality
• Attractive package Fixed & A No Threshold & Uncapped Commission Structure, Strong Health Mutual
• The icing on the cake: Spotify Premium, Bike Reward and we let you choose your own equipment to work in the best conditions!

Profil recherché

PROFILE

• You’ve already gained extensive experience managing marketing plans aimed at start-up personaes
• You craft impactful emails that create a high open, click and reply rate
• You think creatively, and are able to develop and apply new approaches, programs and techniques
• You have experience with a wide range of digital, social, and growth marketing tactics with a strong strength on email, webinars, tradeshows
• You’re passionate with entrepreneurship and product, your are involved in the start-up ecosystem, spend time on Product Hunt, TechCrunch, …

ATTITUDE

• Pragmatic and resourceful, you’re a “doer” = you do things, quick and well. Even if you have to correct it afterward.
• You are convinced of the impact that data presentation can have
• Creative, curious and autonomous, you are ambitious and want to participate in a start-up growth
• You want to progress in the contact of performing individuals
• You use Digital Tools efficiently

Process de recrutement

THE ESSENTIALS

• Minimum 3 year of experience in growth marketing in B2B SaaS in the European market (France + at least one other country)
• Speaking French & English fluently
• A personal success, that you are proud to present us in two lines in your mail. No cover letter.

Toucan Toco

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