Influencer/PR Marketing Manager – E-Commerce

About the job

Are you a digital native, a follower of the world’s biggest social media personalities and on social media all the time? We’re looking for an outspoken, proactive individual with huge affinity for social media, on a private and a professional level.

At Bolon, we celebrate individuality and self acceptance by respecting diversity. This is a unique opportunity for the right candidate to help one of Asia’s biggest eyewear brands on its quest to launch new markets, playing a crucial role in the social media marketing strategy.

The successful candidate will play a key role in building and executing influencer marketing strategies and campaigns, and working closely with cross-functional teams in Singapore to meet E-commerce business objectives.

Responsibilities

● Lead influencer marketing with focus on generating e-commerce conversions, bringing relevant traffic to the site and driving the growth and awareness of our brand in key markets

● Oversee all aspects of the process from research to commercials to content creation

● Identify influencers, and grow beneficial and long-term relationships to execute marketing strategies and meet business objectives

● Responsibly manage influencer budget and monitor KPIs of influencer campaigns to ensure ROI and sales targets are being met

● Build a community connecting our brand with influencers and our customers

● Closely collaborate with e-commerce and cross-functional teams to define marketing plans, execute campaigns, and ensure end-to-end implementation of initiatives

● Develop creative briefs for highly engaging content and editorial stories on our platform to elevate the brand and to drive website conversions

● Keep up-to-date with market trends and share knowledge about influencer marketing, social media and e-commerce

Requirements

● 4-5 years experience in influencer marketing, PR and social media, with a proven track record in generating e-commerce conversions through influencer marketing, PR and social media

● Understanding of PR, influencer marketing and e-commerce, with a strong network and have worked with influencers in Europe

● Sharp eye for detail, keen sense of pop culture, style and aesthetics

● Positive attitude with excellent written & verbal communication skills

● Ability to multitask and work under tight deadlines

● Proactive attitude, a team player and a good communicator

● Excellent written & verbal communication skills with strong creative copywriting skills

Essilor

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