KERING EYEWEAR Trade Marketing Manager


  • Paris

  • Permanent

  • Full-time

Summary About us

Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands.

We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle.

Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.

Job Description

We are currently seeking a Trade Marketing Manager to join our team in Paris.

Your opportunity

As Trade Marketing Manager you will give a key driver for the business and the responsible for the development, execution, and performance monitoring of Local TM programs designed to increase in-store brand visibility and sell out performance, in accordance with Kering Brands Strategy

How you will contribute

Business Partnership

  • Build constructive relationships with Sales Force and internal and external Customers.
  • Ensure the achievement of sales objectives by providing specific support and tools
  • Empower partnership with business and propose specific action plans to anticipate, create and maximize market opportunities
  • Analyze and report information on competitors’ activities (brands/products/visibility/events) and anticipate new Trends and activity
  • Stimulate and promote sales by organizing sales events and roadshows acting in co-ordination with the Sales Team
  • Act as Brands’ point of reference for sales team’s feedbacks and needs

Trade Marketing

  • Design complete trade marketing activities, in line with Brand and corporate guidelines according to business needs
  • Define and implement an annual TM Mastercalendar per each account, tailor-made on the specific characteristics of each chain.
  • Ensure/supervise clear and timely execution by direct management or coordinating local team.
  • Liase with HQ functions and Local functions
  • Collect and analyse sell-out reports from customers in order to understand product performance and define the best proposal and assortment or related TM actions to facilitate customers’ sell-out
  • Maximize company’s presence in the point of sales and create new opportunities for sales team to conquest new spaces
  • Category management
  • Ensure brand presence by providing specific tools to increase store brand visibility
  • Ensure compliance with Brands’ Merchandising guidelines & standards in the stores.


  • Support and monitor the launch of each collection release and create new improvement actions
  • Guarantee and monitor the brand penetration in the stores and put in place new improvement solutions
  • Monitor and facilitate product distribution and cross selling activities in compliance with selective distribution guidelines.
  • Analyze best and worst sellers (i.e. the best selling price points, colors or styles) and propose creative solutions
  • Lead the team to ensure qualitative and quantitative distribution

Team Management

  • Organize the team
  • Assign targets and lead team performance
  • Coach, train and develop the team


  • Provide training to internal and external staff, sales force and key customers in brand knowledge and selling techniques.
  • Develop and produce training tools for clear support.


  • Set KPIs, track results of Marketing Activities and constantly evaluate their effectiveness and ROI.
  • Manage BTL/Trade MKTG investments (budget, follow up, ROI) and ensure efficient spending
  • Trade Marketing budget planning and monitoring
  • Provide timely and accurate reporting of visits, gathering customer’s feedback on products and brands.

Who you are

  • Master’s degree in marketing or business administration
  • +2 years of field sales experience or managing key accounts
  • +4 years of working experience in a Trade Marketing role
  • Trade Marketing tools knowledge
  • Fluent in French and English.
  • Open to travel 40% of the time
  • Entrepreneurship and achiever
  • Used to work in a fast and business driven environment
  • Commercial attitude and mindset
  • Innovation, creativity and open-minded approach
  • Dynamic, proactive, flexible, curious, committed to teamwork
  • Ability to work effectively under tight deadlines
  • Excellent communication and relationship building skills
  • People management and exceptional commitment to teamwork
  • Analytical skills and Budget Management skills
  • Attention to details
  • Microsoft Office proficiency

Why work with us?

This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

Job Type Regular

Start Date 2021-09-01

Schedule Full time



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