Operational Marketing Manager

Hitachi

  • Paris


  • Permanent

  • Full-time

Company Description

Hitachi Solutions comprend ce qu’il faut pour transformer numériquement les organisations, en exploitant la puissance des dernières technologies et en les intégrant de façon transparente dans les entreprises. En tant que société de conseil internationale travaillant dans les secteurs privé et public, nous sommes spécialisés dans les applications professionnelles conviviales basées sur le cloud Microsoft.

Grâce à une équipe de professionnels du secteur, de consultants et d’experts technologiques expérimentés, Hitachi Solutions dispose d’un large éventail de capacités, notamment en matière de transformation numérique, de mise en œuvre d’ERP et de CRM, de gestion du changement et de science et d’analyse des données. Notre équipe hautement qualifiée vous aide à améliorer de nombreux aspects de votre entreprise, ce qui vous permet de gagner en efficacité et en croissance. Pour plus d’informations, visitez le site https://www.hitachi-solutions.fr

Job Description

Key Responsibilities

  • Responsible for creating, implementing, and measuring the success of a comprehensive marketing and communications program that will enhance the organisation’s image and deliver qualified leads to the sales team
  • Monitor performance of all marketing KPIs and metrics, identifying opportunities to share best practice and to drive improvements and recovery plans where necessary
  • Manage campaigns and marketing partners when required of specific industries (Prof serv and retail)
  • You will accompany the construction of the personas of the different industries we target
  • Improve the personalization and targeting of services according to customer profiles
  • Carry out marketing actions with the targets defined in the action plan in order to obtain their adhesion to the proposed services
  • Optimize the contact databases of the CRM (contact tracking, sorting and optimization, monitoring of profiles and their uses).
  • Provide event assistance to areas of the business (e.g. DIAD)
  • Create industry content (blog, webpage, PR, emailing, ppt presentations…)
  • Produce new and creative content for campaigns with supporting tools
  • Work with Head of Marketing France and Sales and Alliances to ensure effective lead and campaign management and reporting in CRM
  • Assist with industry marketing planning and strategy
  • As part of the marketing campaigns, you will be in charge of creating:
  • o ABM and Marketing approach to very targeted industry and C-Level audience
  • o Event organisation
  • o Marketing automation campaigns
  • o Emailing creation

Key Performance Indicators

  • Assist the delivery of a positive ROI (pipeline created) from campaigns
  • Improve engagement from key industries via our social channels through industry content
  • Delivering increased engagement and cross-company input for internal communications

Qualifications

Key Competencies

  • Microsoft Office suite, particularly PowerPoint
  • Excellent copy writing skills (in French)
  • Good organisational skills, ability to juggle multiple tasks and hit deadlines
  • Excellent interpersonal skills with the ability to work in a diverse team across countries
  • The ability to work alone to deadlines as well as part of a remote team with the upmost pride taken in the quality of work produced
  • Outstanding attention to detail
  • Fast learner and quick to adapt to changing business priorities
  • You have a strong appetite for e-mailing and CRM techniques and marketing tools (especially Microsoft Dynamics)
  • You have a background in the Microsoft channel (Microsoft or partner or competitor – eg. SAP, Oracle…)

Profile

With a 4 to 5 years of higher education (business school/marketing/engineering school specializing in IT) and minimum 5 years experience after your graduation, you have a strong appetite for customer relations, digital marketing in the professional services and retail sector:

  • You are autonomous, curious to discover our activity and our know-how
  • You are an organized person by nature
  • You attach particular importance to rigour
  • You have a taste for challenge
  • You consider yourself agile and dynamic
  • You have a strong appetite for writing content
  • You have an analytical mind
  • You have a good communication culture
  • You are a team player
  • You are fluent in French and English
  • You have a strong interest in the world of IT
  • You have a background in the Microsoft channel (Microsoft, partner or competitor)

Additional Information

By applying for a position with Hitachi Solutions Europe Limited and/or its subsidiaries (“Hitachi”), you agree that Hitachi may collect and store your personal information (including your name, title and email address) in connection with that position and any other positions that may be suitable for you in the future. For more information, please refer to our “Privacy” section. on the link: http://www.hitachi-solutions.co.uk/privacy-policy/

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