Segments Marketing Campaign Manager

Lenovo

Lenovo

  • Rueil-Malmaison, Hauts-de-Seine


  • CDI

  • Temps-plein

Segments Marketing Campaign Manager

General Information

Req #

WD00012610

Career area:

Marketing

Country:

France

State:

Hauts-de-Seine

City:

Rueil-Malmaison

Additional locations:

IE – Dublin, UK – Basingstoke

Date:

Thursday, September 23, 2021

Working time:

Full-time

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big-huge.

We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere.

The one thing that’s missing? Well… you…

Description and Requirements

Segments Marketing Campaign Manager

EMEA Demand Generation

Location- Dublin, Ireland

Description:

Be part of a growing and exciting transactional eCommerce business. The Lenovo.com Segment Marketing Manager is responsible for planning, developing, and executing digital marketing campaigns that generate awareness & consideration, drive transactional sales through online and phone routes, and build customer loyalty among small and medium sized businesses (employee size 1-250), gaming and student audience.

The ideal candidate will possess demonstrated demand generation experience. This role will work closely with business stakeholders, programs managers, and other internal groups to develop and execute campaigns and evaluate results. The Segment Marketing Manager will be part of a collaborative, creative, and metrics-based team whose goal is to increase performance and revenue. The position will drive the lifecycle engagement through relevant contact, messaging, and offer strategies. The individual must be a self-starter and able to take projects from strategy through to execution with a high attention to detail coupled with innovative thinking.

Responsibilities:

  • Develop a comprehensive lead generation plan across multiple channels / Segments to drive sales and ensure revenue growth for the company
  • Work with internal Demand Center to optimize spend, creative, and messaging amongst lead generation vehicles
  • Build demand generation plan to increase new customer acquisition in the focus segments to develop customer base & retention
  • Create highly engaging, strategically focused campaigns that spark interest from our target audience
  • Development of marketing success criteria, with tracking & readout against goals done weekly
  • Translate business objectives into marketing tactics
  • Adapt global marketing assets for use against targeted SMB audiences
  • Develop Segment audience segmentation strategy, including messaging, routes, creative, and products
  • Coordinate with eCommerce campaign calendar, submit creative briefs and coordinate execution across marketing teams
  • Drive engagement by developing and executing lifecycle communication strategies for the segments
  • Lead marketing test strategies and methodologies to identify attributes of successful offers, content types, and delivery tactics, and when required, refine strategies based upon findings
  • Oversee and QA all marketing work streams to ensure all elements of the campaign are accurate before launch
  • Coordinate site experience with online merchandising and sales
  • Partner with the tele-sales organization to facilitate customer acquisition and opportunity identification
  • Evaluate funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics
  • Participate in defining requirements for CRM infrastructure and campaign reporting

Requirements:

  • Bachelor’s degree in marketing, business or related field
  • 5-7 years experience and proven track record executing successful B2B direct marketing programs; paid media experience a plus
  • Strong attention to detail and results-oriented
  • Strong organizational, project management, analytical and quantitative skills
  • Strong written and verbal communication skills
  • Strong interpersonal skills and ability to be a team player
  • The ideal candidate would be a resourceful, self-motivated individual willing to be flexible and adapt to changing requirements when needed
  • Candidates must have strong critical-thinking and problem solving skills
  • Background in marketing principles, and experience with database management, email marketing, marketing automation systems, and CRM systems, preferred
  • SMB marketing background mandatory
  • Background in Gaming, and student marketing activation an advantage.
  • Strong collaborative experience in teaming with Sales to drive results

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo

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