Specialist CRM and Direct Marketing (m/f/x)


  • Salzburg

  • €2,240 per month

  • Permanent

  • Full-time

BMW Financial Services offers innovative solutions for financing, leasing and insurance in the automotive sector as a business unit of the BMW Group and is one of the most successful companies in the industry. Right now, we are currently looking for a

Specialist CRM and Direct Marketing (m/f/x).


  • Develop and Lead the Direct Marketing activities (prospection & loyalty Programs): content (White mailing, E-mail, telephone) & targeting.
  • Lead the implementation of specific measures to activate and reach our prioritized target customer groups.
  • Project-Management, Coordination and preparation of the Product and Customer Committee.
  • Planning, organization and execution of lifecycle communication with customers and prospects (e.g. customer newsletters, Welcome Packages, Direct Mail, etc.).
  • Support the Head of Marketing as necessary, including budget planning, the development of key strategic or tactical projects.
  • Lead the management of the CRM Data Base (prospects and customers) and define actions to optimize data quality.
  • Analysis of data and performance measurement of implemented campaigns. Development of statistical models aimed at predicting customer behavior.
  • Development and review of a customer strategy.


  • Both marketing and analytical skills are required. A degree in Data analytics, Marketing, Business, or related discipline is required.
  • Ideally 2-5 years of experience in marketing and CRM or of database management. High-level of automobile marketing experience is preferred.
  • Knowledge and experience with direct marketing programs and lead management.
  • Very good presentation analytical and data forecasting skills.
  • Fluent knowledge of German (C2 level) and English (B1 level) language is required.
  • Good presentation and data forecasting skills.
  • Creative and analytical thinking skills with the ability to support strategic projects.
  • High degree of motivation and drive to fulfill customer needs.

Further information:

Employment type: full time

Starting date: 01.04.2021

Min. salary collective agreement: EUR 2.239,56,– gross per month, depending on qualifications and experience an overpayment in line with the market is planned.

We are looking forward to receiving your online application via www.bmw.at/karriere.


Christian Mayr



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