Xplore Job Offer: Digital Marketing Account Manager

Blue Ray Printing

  • Abu Dhabi


  • Permanent

  • Full-time

Job Summary

  • Monitor and analyze competitive activities to assess any threat to customer engagement
  • Oversee all projects related to assigned customers (Product Performance and engagement, especially with respect to digital media channels – SEO, SEM, Display, Email, Social, Affiliates)
  • Monitor performance of products and services to help define action plans to hit KPIs and value growth of engagement
  • Demonstrate clear understanding and mastery of the airline technology environment

Customer success and growth

  • Develop a deep understanding of the technical and business challenges customers face to identify opportunities to upsell and increase ACV (Annual Contract Value) of products and services
  • Works with Sales department to define upselling strategies and goals for existing customers
  • Discuss opportunities for new products with Product Managers to develop products to meet customers’ challenges that might lead to upselling opportunities

Account management

  • Oversee communication with the customer; escalate issues
  • Critical review of account performance
  • Communicate implemented initiatives; highlight deliveries to the customer
  • Act as the primary point-of-contact for customers through the entire customer cycle and build relationships with heads of business, stakeholder departments, and partners to maximize long-term revenue opportunities
  • Manage customer expectations
  • Be prepared to step in as needed on behalf of other specialized departments in isolated incidents of needed additional support, and maintain sufficient expertise and execution capabilities to do so
  • Guide, review and ensure the quality of deliverables to the customer (presentations, analysis, assessments)
  • Work closely with Customer Performance Director to staff projects according to customer needs and plan the execution of strategies and tasks
  • Reports to the Customer Performance Director, with consistent communication with adjacent departments including Product Implementation, Product/Project Management, Data Analytics, Performance Marketing team, and partners

Required Qualification

  • Knowledge in performance marketing reporting tools (Google Data Studio, Google Ads, Tableau, Search Console, Advanced Web Rankings, etc)
  • Account management experience and strong enthusiasm for sales and account growth
  • Ownership mentality to independently develop and manage customer relationships
  • Planning and analytical skills
  • Strong performance digital marketing knowledge (SEM, SEO, Display, Email, Social)
  • Experience with extensive knowledge of e-commerce technology and analytics platforms (Google Analytics/Adobe Omniture)
  • Excellent communication and internal coordination skills
  • Strong attention to detail and clear communicator and listener, both in-person and virtually
  • Ability to deliver clear and compelling information to senior level and technical airline teams
  • A logical, data-driven mindset backed up by a creative and diligent approach to relationship building
  • Proficiency in Excel, PowerPoint, Word
  • Bachelor’s Degree, ideally in Marketing, Business, Economics or a related field

Desired Qualification

  • Experience with B2B SaaS and/or technology products
  • Experience managing customers the travel and/or airline technology space
  • Be able to communicate in Arabic or another MEA regional language

Edarabia

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