Xplore Job Offer: Digital Marketing Manager

ADSS Securities

  • Abu Dhabi


  • Permanent

  • Full-time

Job Summary

  • Work closely with sales and the wider business to develop a fully integrated digital strategy across all channels and mediums, with budgetary responsibility for the same
  • Develop, implement, and manage marketing campaigns that promote ADSS.
  • Enhance brand awareness in the digital space.
  • Drive website traffic and acquire leads.
  • Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
  • Manage all PPC and SEO, alongside management of major relationships such as Web development, Viral agencies and Google
  • Optimize lead nurturing process and marketing automation through content, social channels, and email.
  • Improve the usability, design, content and conversion of websites
  • Review, improve and streamline customer journey from general targeting, lead identification, lead and conversion, through to confirmed and active customer – the full online customer lifecycle experience
  • Undertake benchmarking, general market research / market analysis and customer research, to identify trends and evolving USP’s which is backed up by solid thinking and clear strategic recommendations
  • Guide internal copywriter on developing online content and copy
  • Work closely with Sales and IT to ensure that all online activities are fully mapped to our internal systems, CRM and client portal
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Management of SEO, PPC, Social Media and Website Executives, with ultimate responsibility for their remit

Requirements

  • Exceptional team leadership
  • Highly analytical and results driven
  • Solid creativity
  • Proven and demonstrable ROI
  • Ability to work with full autonomy
  • Solid communications in written and spoken English language
  • Excellent interpersonal skills
  • Strong focus on personal development within the Digital field
  • Financial Services marketing is a strong advantage
  • Global / MNC exposure is a solid advantage
  • Minimum of 5-7 years’ experience in a digital marketing position
  • Bachelor degree in Marketing / digital marketing
  • Qualified member of the CIM or equivalent.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Up-to-date on the latest trends and technologies in digital marketing.

Edarabia

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