Xplore Job Offer: Manager trade marketing gcc

Adidas

  • Dubai


  • Permanent

  • Full-time

Job Description

Job Title Manager Trade Marketing

Description

Key Responsibilities:

  • Managing the presentation of the Reebok brand across all the channels including the distributor
  • Driving sustainable and profitable business through adequate Trade Marketing planning and execution at the POS
  • Provide input to the development of the overall local go-to-market plan according to channel/account needs
  • Align with the local sales team (WHS Teams, WWTW accounts), distributor (Al Futtaim) and Franchise Partners (Apparel Group) in regard to account specific marketing plans and their execution
  • Develop and steer implementation of integrated marketing packages for account specific needs through brand marketing activities
  • Present account marketing plans to all key players internally and externally
  • Analyze and measure campaign effectiveness
  • Manage the development of additional account specific sell-in tools (Account Marketing Toolbox)
  • Monitor marketing investments and coordinates sales working budget for the sales channels and ensure healthy ROI ratio
  • Key contact person for Franchise activation to ensure alignment and best usage of resources
  • Coordinate Marketing’s tasks of space management initiatives (Store in Store, VM, trade activations)
  • Work with global and markets and distributor to gather information, adhere to approval process and report back on completion of campaigns
  • Be the communication window for Global RSM team and consolidate RSM and trade marketing information for EM markets and distributor
  • Manage relationships with external suppliers and agencies
  • Assist the Sr. Manager Brand Activation and Omni Channel GCC as required on additional projects and activities

KPIs:

  • ROI/Net Sales of supported accounts
  • Retail Productivity (NS/SQM)
  • Full Price Sell thru
  • Brand presence and execution (qualitative and quantitative) at POS
  • Maximize sell-through
  • Roll-out plans excellence
  • Meet agreed timelines

Key Relationships:

  • Global RSM, Brand Activation, Retail Development and CTC team
  • EM Marketing Team (Business Units, CTC, Brand activation) Local Sales (across all channels, primarily retail/franchisee)
  • Distributor, WHS and Franchise partners of GCC

Knowledge, Skills and Abilities:

  • Understanding of Retail business and KPI
  • Manager with advanced marketing and sales knowledge/experience across sport and fashion/lifestyle
  • Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels.
  • An ability to think outside the box and bring true innovation to the trade marketing environment
  • Experience in managing, briefing and assessing creative and production agencies
  • Budgeting and financial management skills

Requisite Education and Experience / Minimum Qualifications:

  • University degree in marketing, sales or retail marketing
  • +5 years of overall work experience in Retail or Trade Marketing, preferably in the Sport or fashion industry
  • Experience in Account Marketing Management is a plus
  • Excellent presentation skills
  • IT skills: Outlook and Word: Basic; PowerPoint & Excel: advanced
  • Fluent in English (written and verbal)
  • Arabic a plus

Fidanto

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