Xplore Job Offer: Marketing Coordinator

Job Description

Job Title Marketing Coordinator

Description

Looking to work at the forefront of a global education revolution? This role may be for you.Founded in 2013, Crimson Education is one of the fastest-growing EdTech companies in the world. Currently valued at $245M Crimson touts key investors such as Chow Tai Fook Education Group and Tiger Global as well as prestigious board members including Lawrence Summers (Former Harvard President and Former Chief Economist of the World Bank), Tomohiro Hoshi (Founding member of Stanford Online High School) and John Key (Former Prime Minister of New Zealand).We are a mission-driven team with the goal of helping students unlock their full potential through technology and global connection. We match each student with a personalized team of online mentors to help accelerate their academics, extracurriculars, and applications, ultimately preparing them for top university admissions.Our MENA team is growing rapidly. We are looking for an enthusiastic candidate to help us expand our presence.What this role is responsible for:This role will be focused on the MENA region and includes the development of Crimson’s relationships with target schools, partners, and key influencers within the education or parenting landscape. What success looks like:Drive brand awareness of Crimson’s personalized education and mentoring services and products across the MENA region through cross-channel campaigns and initiativesCreation and implementation of marketing collateral to create a positive customer experience and increase conversionsWork closely with Marketing Manager and global marketing team to tailor events, PR content, landing pages, social posts, FB, Adwords, Emails, and more to promote local events and initiativesManage and support the end-to-end planning, execution, and optimization of local area marketing (LAM) and advertising campaigns with support extended to other countries as necessaryCoordinate specific outreach tactics including expos, seminars, school talks, and related event supportMonitor leads and conversion from marketing across all channels (Events, PR, FB, Content, Emails, SEO, and more) with weekly/monthly progress reporting, customer behavior, and user experienceHow you’ll know you’re crushing it:Secure 500-700 event attendees per monthSecure 400% ROAS per quarterDrive traffic of 1000 monthly visitors to local websiteCreate 8x localized content + 4x global content on local social channels per monthAverage attendance rate of 40-50% for webinarsWhat skills you’ll need: 3+ years experience in marketing, public relations, or content creationStrong verbal and written communication skills – experience with public speaking and presentingFull cycle event management experienceEducation industry experience preferredA strong understanding of sales and marketing practicesExperience with marketing/event management softwareWhy work for Crimson?Great culture – diverse, fast-paced and self-initiatedA small and close-knit teamCareer progression opportunitiesOpportunity to collaborate across bordersIf you’re passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we’d love to hear from you!

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