Purpose & Scope:
To manage conventional, digital marketing & E-commerce for the business unit including liaising and coordinating with vendors and internal parties on advertising and marketing activities.
- Planning, execution and implementation of budgets for marketing of company’s brands
- Liaison with media (news prints, radio, trade magazines) for promotions & advertisement
- Liaison with Corporate Communication Dept., Government Relations Dept., advertising agencies and various vendors
- Liaison with Principals’ marketing department for information on new products and ensuring brand guidelines are adhered to in all activities.
- Coordination with the internal team for developing new promotion structures and monitoring the ROI of these promotions.
- Source vendors for advertising signage and displays
- Arrange for promotion permits from various government departments
- Identify and appoint new vendors for print and signage works
- Liaison on digital marketing (SEO, Google Business Pages, Social Media platforms such as FB, IG, LinkedIn, etc… )
- Liaison with vendor on content creation / development for social media pages
- Manage E-commerce website and its contents (including editing of live pages)
- Manage website and its contents (including editing of live pages) and track website analytics
- Suggest, organize and implement campaigns with various public and private organizations such as Summer Safety, etc…
- Organize and manage events (eg. brand promotion, product launch, etc….)
- Drive yearly advertising and marketing calendar
- Create banners and posters using Photoshop
- Shoot and edit short videos and photos for social platforms
- Managing and maintaining POP displays at equity shops and also power retailers.
- Conduct market surveys and update on market intelligence periodically.
Desired Candidate Profile
MBA – Marketing OR Diploma in Social Media Marketing and SEO Management
Minimum 5 to 7 years experience on social and digital platforms
UAE Driving License (preferred) Keyword: Marketing, E-Com, Ecommerce, digital marketing SEO, Google Business Pages, Social Media platforms such as FB, IG, LinkedIn, Social Media Marketing, Social Media, Internet Marketing, Online Marketing