Job Description
Job Title MARKETING ENABLEMENT MANAGER
Certifications
Description
Job Description
Responsible for creating and evolving the bridge between the IT world and the marketing world, as the rise of technology in marketing continues to grow, through reliance on data, automations and integrations with regards to Corporate Communication Marketing & Brand (CCM&B) Mar Tech / Ad Tech solutions. Be responsible for creating a streamlined relationship and a planned improvement roadmap between IT and CCMB, ensuring the marketing strategies of the CCM&B department are complimented with the technology required to bring them to life. Collaborate with CCM&B teams to identify Mar Tech / Ad Tech technology requirements, and liaise with IT and Procurement to identify, assess and select suitable best-in-class Mar Tech / Ad Tech solutions. Assist in creating digital business strategies, by sharing Mar Tech / Ad Tech stack information and advise on any potential opportunities or risks. Manage the implementation and adoption of Mar Tech / Ad Tech solutions across the CCM&B department, briefing and working closely with IT to ensure correct setup, data flows and integrations are established between CCMBs Mar Tech / Ad Tech solutions and, as required, other technology solutions.
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