The job holder of this position is responsible for providing professional support in a wide range of marketing activities, working closely with Brand Executives, commercial and administrative teams. The job holder is also responsible for interpreting, adapting and planning brand marketing plans, keeping in mind the brand standards and budgets.
Job Responsibilities:
Marketing and Promotional Plans
Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research
Assist in building marketing plan / calendar for the different chains/brands/ markets in close co- operation with the Department Manager and the Brand’s marketing departments
Handle the marketing plan forecast and the marketing plan orders
Follow up closely on the plans’ implementation, schedule and activities in all concerned markets
Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
Plan and follow- up on promotions in coordination with the different area managers and the training and promotion manager
Work in coordination with commercial team and list objectives for main customers
Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
Organise, attend events, and exhibitions
Secure sponsorship to assist with the publicity and funding of marketing projects
Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors’ activities, and evaluating market campaigns
Suppliers/Customer Relationship:
Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and Department/ Division Manager
Communicate all required information about animation / visibility to the suppliers
Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
Present the various marketing plans to the stores/ shop managers and ensure its proper implementation
Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe
Meet and discuss with local suppliers for all marketing bookings and animations
Send the catalogues, new price lists and miscellaneous information to the customers
Advertising and Promotional Activities:
Define the media and PR plan by briefing the advertising agency
Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase
Splitting the media investments by product line and by media support to respect the brand’s media strategy and the total budget initially set by the Area Manager/ Department Manager
Coordinate with advertising agencies and clients on media plans
Prepare monthly updated report of expenses
Liaise with the different departments to build the latter
Prepare monthly management report comparing the budget verses the stock
Handle translation of all the documents
Customer Data Base:
Build, maintain and update good database (CRM) through consolidate information from shop floors
Participate in relevant projects and community activities as and when needed
Your Profile:
University Degree in Marketing or any relevant field
A minimum of 2 years of relevant experience
Competencies
Collaborating for Efficiency (Foundation)
Communicating Effectively (Foundation)
Developing and Managing Self- Awareness (Foundation)
Drive, Entrepreneurship and Adaptability (Foundation)
Technical competencies required for the role
1 Dubai Jobs
