Xplore Job Offer: Marketing Manager – Dubai

Job responsibilities

• Lead the entire demand team across the different business units (ride-hailing, food, etc.) and channels (performance marketing, social, comms etc.)
• Own complete demand planning and calendar management with the team, keeping a cross vertical lense
• Coordinate the campaigns road map and set priorities based on the business goals and market needs
• Develop and manage marketing plans and strategies aligned with the objectives of each different business unit
• Build a demand generating strategy supporting the awareness, acquisition and retention of users
• Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows
• Manage the spend and performance of all online and offline campaigns for different segments and business units within the user’s funnel
• Own and monitor demand KPIs across the different business units
• Measure, analyze and report campaign performance
• Be the core point relationship owner with the commercial managers of each business unit
• Work closely with other involved departments and teams to build cross-functional cohesion
• Create personas tied to specific user needs and preferences
• Develop a deep understanding of customers, products, and users’ journey
• Work closely with key stakeholders in the company to understand the market and customer challenges in order to identify and implement innovative solutions for the market
• Communicate effectively with key stakeholders on product features and act as the main point of contact for any inquiries

Requirements

• 8-10 years of marketing experience, start up experience is preferred
• UAE market knowledge
• Leadership skills in managing the demand team
• People management and relationship building with key internal stakeholders
• Ability to build an overall country view while remaining knowledgeable of the details of each business unit
• Ability to get hands-on in a complex operational environment
• Organized individual with the ability to multitask and work with tight deadlines
• Customer centric and creative individual
• Good commercial awareness and be able to demonstrate competence in analyzing, reporting and efficiently responding to data
• Strong analytical and project management skills
• Target driven and have good numerical and analytical skills with an excellent eye for detail working with qualitative and quantitative data

Careem

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