Xplore Job Offer: Performance Marketing Executive

Our Performance Marketing Executive will have a passion for digital consumer marketing, will be creative and have strong analytical skills. You will have an established track- record in driving platform growth (traffic, conversion) across channels (preferably in the consumer goods/luxury space). Our Performance Marketeer will manage all performance- based campaigns including SEM, SEO, retargeting, display, paid social media and other emerging marketing levers.

What you’ll do:

Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and make suggestions for conversion improvement projects to maximize revenue and minimize costs

Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile )

Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs

Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations

Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals),and execute continuous improvement initiatives

Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions

Further associates eco- system, work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth

Manage e- marketing budget and optimizing it on a daily basis in order to meet online business targets

Manage the relationships with external digital marketing agencies

Adapt and optimize creatives and conversion points

Analyze and report on results using Google Analytics and other internal platforms

What you’ll have:

Proficient English speaker (Arabic a plus)

Display of integrity in personal and business life

Strong team player; the ability to work independently while also successfully collaborating with peers

Degree in Marketing, Finance, Economics, Mathematics, Engineering, Computer Sciences or other related analytical field

Digital Marketing experience (working with agencies is a plus) with a good grasp of digital technologies, best practices in performance marketing and a proven ability to lead performance marketing efforts across channels

Solid knowledge of HTML and Web Analytics; expertise working with Google Adwords, Facebook Ads, Bing Ads, Twitter…etc. Deep understanding of working with digital/media platforms and leveraging the relevant tools to drive growth.

Proven track- record in developing strategy for SEM/SEO, implementing and managing projects, tracking and analyzing customer behavior/performance across channels and devices

Entrepreneurial mindset, high level of ownership and commitment to continuous improvement

Passion for consumer marketing, with experience in turning data into actionable insights

Enjoys high pace, demanding, performance driven environment

Bonus: consumer goods/luxury industry background, GCC experience, knowledge of SQL

A minimum of 2 years of relevant experience

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