At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
Reporting into the EMEA Field Marketing Director, you are an essential part of the field marketing and area field sales organization. You will partner with the Area Sales leadership team and the Go-To-Market teams to build data-driven plans supporting Go-To-Market and regional sales strategies to generate awareness and drive quality pipeline with a target contribution for the business. You will extend that partnership to sales and cross functional teams to ensure they have input into and understand the plan objectives, strategy and activities in support of their business. You will be responsible for a pipeline and bookings contribution number, and manage the field marketing plan to that number.
Lead, develop and orchestrate the marketing strategy and plans in Middle East & Africa (MEA) to achieve marketing contribution pipeline and conversion targets.
Partner and develop a trusted peer relationship with sales leadership and cross functional leaders on the field marketing strategy and expected marketing results for the area.
Partner with the MEA channel marketing manager to create an integrated field and channel plan to deliver the leads and pipeline required to support the area.
Directly execute and own a broad range of critical components of your marketing strategy focused on top accounts, industries and segments, using the full marketing mix (events, digital..).
Actively engage and align with the in-theatre GTM marketing teams on the GTM priorities and strategy to serve your area.
Actively advise and work with the GTM campaigns and demand generation teams on your region’s needs as they develop, plan, execute, and measure supporting demand generation campaigns.
Educate, enable and support your sales teams on how to leverage and utilize the marketing campaigns and activities running in the area.
Educate and enable the sales team on accepting and converting leads to opportunities.
Drive regular communication on metrics and XGTM marketing activities execution progress for MEA, including activities managed centrally by the marketing GTM teams touching your area.
Use data and strategic account insight to establish, forecast and report against key success metrics as well as drive customer satisfaction and loyalty.
Drive local, high-touch, thought leadership activity to build C-level communities around the topic of cybersecurity.
Deliver an operational excellence cadence by managing your budgets, SFDC campaigns and leads process to meet operational targets and SLAs.
Minimum 6 years best-in-class marketing experience within an IT, high tech, B2B, marketing or sales environment, preferably with an understanding of security and its role in the future of technology.
“Do whatever it takes” attitude. A unique and proven ability to develop strategy and execute, day in and day out, at an incredibly high level against consistent results.
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
Ability to influence and build trusted relationships with direct and matrixed stakeholders.
Ability to learn and fully articulate the Palo Alto Networks Story and GTM pitches.
Ability to provide consultative input to senior sales leaders & business partners.
Solid understanding of business management and operations including finance, revenue and pipeline principles.
Develop business strategy and tactic metrics for success based on solid business and analyst data.
Experience in digital marketing is desirable.
Experience in account-based marketing and C-level executive programs is desirable.
Willingness to learn, embrace challenges, persist in the face of setbacks, see effort as a path to mastery, learn from criticism and find lessons and inspiration in the success of others.
Our marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. This team builds materials for our partners, our sales teams, and our industry. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or an accommodation due to a disability or special need, please contact us at firstname.lastname@example.org.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.