Xplore Job Offer:Business Analyst (m/f/d) Paid Media

  • Deutschland


  • Freiberuflich

  • Vollzeit
  • Develop and implement testing, tracking and reporting schemes to measure the impact of digital initiatives
  • Analyzing digital sales performance, digital web performance and digital customer diagnostics
  • Identifying required data points and conducting data cleansing and engineering of raw data to enable test design, execution and measurement
  • Report and clear communication of test results as well as development of recommendations for action
  • Build scalable analytics & testing tools (e.g. in Excel, Alteryx or Python) that can be deployed to market analytics teams supporting global roll-out of digital sales improvement initiatives
  • Act as the global expert for all testing topics, ensuring consistency in testing methods and reporting
  • University degree in economics or equivalent qualification
  • At least 3 years of professional experience, with significant experience in the field of digital analytics (e.g. web analytics, digital media/marketing analytics, SEO analysis or attribution modeling)
  • A passion for providing data-based recommendations for quantifiable improvements in business performance and consumer satisfaction
  • Very good communication skills, which enable you to present complex analysis results
  • Experience with analysis tools and disciplines (Web, eCom, Social, Mobile, Sentiment, Paid Media, SEO, SEM, CRM, SQL etc.)
  • Experience with data visualization techniques
  • Fluent written and spoken English

Then we are looking forward to receiving your application in english including a CV and a cover letter as well as your daily rate and availability via our online portal.

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