B2C Digital Marketing Program Manager (w/m)
Are you looking for the next step in your career, eager to make a difference in the IT world? Are you on top of the latest consumer trends, interested in the latest technical gadgets? Do you love to communicate and tell stories? Do you have experience in B2C marketing, ideally in a major FMCG brand, and are ready for a change?
As Digital Marketing Manager for Consumer Personal Systems, you’ll join our high-growth business as a member of the DACH Marketing team (Germany, Austria, Switzerland), reporting to the Marketing Director. You’ll be defining, implementing and measuring data-driven, digital marketing campaigns – delivering hyper-targeted customer experiences that increase brand bondage and deliver business results.
The right person for this role is a digital marketeer with an agency- or industry-experience and passion for data, who thrives in a fast-paced environment and is driven by restless curiosity.
What You’ll Do:
Create, design and implement marketing campaigns that win the hearts and minds of consumers – and have a direct, measurable impact on both brand-metrics and market share.
Use data, apply predictive marketing analytics to segment and target prospects based on their propensity to buy. Leverage customer insights to define audience-specific value propositions and compelling reasons to act.
Play the entire funnel – from top-of-mind awareness through consideration and preference to the purchase of HP notebooks and desktop PCs at eTail- and Retail partners.
Assess the performance and return on marketing investment (ROMI) of campaigns
Bachelor’s or master’s degree in marketing or related fields.
7+ years experience in consumer marketing with a major brand, ideally in FMCG, with a proven track record of driving growth.
5+ years of experience in digital marketing, including:
– search engine advertising (SEA) and search engine optimization (SEO). – social media marketing and social selling
Good Prioritization, project management and time management skills.
Experience in personal systems would be an advantage.
Very good communication and presentation skills.
German native speaker or excellent German language skills.
Fluent in English.
Thank you for taking the time to review our job, if you think it is a match to your experience and interests, please apply today, we are eager to learn more about you!
Do you want to know more about us? Then click here to get more insight into our «HP Way» :
For this position, we offer an interesting salary package considering your qualification as well as your professional experience. We are obliged by law to state the minimum salary according to the collective agreement, which amounts to € 31.976 gross per year (full-time) for this position.
Job – Marketing
Schedule – Full time
Shift – No shift premium (Austria)
Travel – 25%
Relocation – No
EEO Tagline –
HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.