Business Analyst – Marketing strategy team

Company Description

BlaBlaCar is the world’s leading long-distance carpooling platform – a global, trusted community of 70 million drivers and passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together and share the cost. With the recent integration of a coach network and a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient and user-friendly, wherever there’s a road, there’s a BlaBlaCar.

Job Description

Why join us?

As part of the Marketing Strategy team you will extract insights from data to help marketing teams deliver the most impactful projects. You will own the business framework to measure our marketing efficiency.

You will work in close collaboration with the Marketing teams (Paid channels & Local Marketing) and report to the Marketing Strategy Lead. The team you will join has been created in Q1 2021 and owns the marketing budget & strategy for BlaBlaCar.

What you will directly contribute to:

Build positive and trustful relationship while working with management and local teams to identify business needs, challenges and opportunities

Provide punctual analysis with actionable insights to marketing teams leading to strategic changes for the company (pricing..)

Own and improve the business KPIs (user LTV, ROI, cohort value) to enable best in class decisions making

Analyse and deliver reports for marketing stakeholders with Tableau software;

Define, collect, format and analyse marketing and business KPIs across all markets;

Contribute to knowledge and best practices sharing within the Intelligence chapter


What you will need to be successful:

Degree from Engineering, Business or ideally double degree program Engineering/Business;

2 to 4 years work experience in business analyses or consulting;

Excellent communication skills: experience in synthesizing and communicating data clearly

Strong analytical and problem solving skills, ability to think strategically and “outside the box”

Experience working in an international environment

Strong attention to details and the ability to step back to see the bigger picture

High level of autonomy and proactivity

Interest in Marketing

Proficiency in data visualization tools (Tableau) and SQL would be a plus

Fluent in English

You identify with the BlaBlaCar mindset: a structured and humble doer with the ability to prioritize, who thrives on collaboration and teamwork.

Additional Information

A few practical details about the role

Start: As soon as you are ready!

Location: Paris HQ or open to full remote from France

Contract: Permanent contract (CDI)

Compensation: Competitive package based on experience

What we offer all of our employees:

A start-up spirit that fosters agility, teamwork, and impact

Challenging career opportunities in a high-growth and fast-paced environment

An inspiring working environment including state-of-the-art office spaces

Free carpooling to live our value “Be The Member”

Annual BlaBlaBreak which takes us all for an unforgettable weekend

Bi-Weekly BlaBlaTalks when we learn from each other

Weekly Tech Demos

What is next?

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) and answer our questions in English.

Kindly note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.

You can expect us to review your application within the following 3 weeks. If your application fits our requirements, we will first invite you to complete an online test, then 2 online interviews followed by a case study and 1 final interview in remote.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


Apply Now


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