Customer Lifecycle Marketing Manager

Mission

The role requires a solid understanding of our buyer types, target industries and marketing funnel in order to generate leads and demand that converts into customer acquisition, retention and growth.

Outcomes

• Ensure we always have intimate knowledge about our target sectors, buyer personas and buyer journeys
• Design targeted demand generation and lead nurturing programs for various customer segments, including strategies for both SME (inbound) and Enterprise (outbound) customers
• Use various touch-points (website, social media, customer dashboard, events, webinars) and communication methods (CTAs, personalisation, emails, SMS, WhatsApp) for the programs/workflows
• Create appropriate content for messaging, campaign landing pages, blog posts, webinars, whitepapers, product marketing and customer marketing (with and without support from other teams).
• Continuously test and iterate programs, content and messaging to ensure high ROI, conversion rates, referrals and upsell/cross-sell opportunities
• Collaborate and align with Sales, New User Experience, Account Management, Customer Service and Product teams to achieve expected outcomes
• Do whatever it takes to make Xendit succeed

You may be a good fit if you:

• Have 3-5+ years of experience in areas such as customer lifecycle marketing, demand generation and integrated marketing
• Have successfully implemented multi-segment and multi-channel lead and demand generation programs
• Can create insightful and engaging content
• Are data driven, results focused and always looking to improve things
• Are an exceptional communicator and work with with cross-functional teams
• Are an excellent writer with the ability to write in conviction in English and preferably also in Bahasa
• Thrive on autonomy and have proven you can push towards a goal by yourself
• You have worked in a startup before

Xendit

• View & Apply