Digital Marketing Campaign Manager

As a worldwide leader in logistics since 1904, Innovation and Delivery is GEODIS’ culture and philosophy. Our unique heritage is built on commitment to clients, an innovative mindset, passion, solidarity spirit and trust to think ahead and establish records.

Everyday, we help our clients succeed by overcoming logistical constraints. Our slogan #KeepRising is more than a claim – it is a mindset. If you like challenges, out-of-the-box thinking and teamwork, there is an opportunity for you as we are looking for a highly motivated Digital Marketing Campaign Manager (M/W).

MISSIONS:

Create, coordinate and manage Marketing & Sales Campaigns for GEODIS, for new and existing services;

Full funnel approach : Social, Web and CRM

Support, Planning Coordination and Optimization of campaign activities within the global GEODIS network

RESPONSIBILITIES

– Search Engine Management:

Master Google Ads (preferably also Editor & Microsoft Bing)

Build, manage & optimize Google Ads (& preferably Bing) campaigns;

Write keyword-linked ads and optimizations;

Look for traffic-generating keywords according to campaigns;

Master targeting and audience generating advanced techniques.

– Social Ads management:

Understand and master LinkedIn Ads, Facebook Ads & Instagam Ad platforms;

Manage and optimize campaigns;

Master targeting criteria according to campaigns;

Look for traffic generating audiences according to campaigns.

– Mailing management

Select and Rent external mails and data bases

Manage with Expertise with SF and Pardot tools;

Optimization contents, A/B testing management

– Templating and advice:

Categorize and template campaigns formats;

Support formats for Lines of Business/Regions

– Analysis & reporting:

Provisional Business plan;

Weekly reporting;

Data analysis and strategic recommendations;

Finds solutions to optimize results according to KPIs;

Internal consulting on SEO and Social Ads.

Profile

Bachelor degree or higher, preferably in Digital/Marketing

Minimum 5 years of work experience in an international environment with digital campaigning including web, social media, CRM, campaign creation and campaign management

Passionate about the world of search engines

Mastering SALES FORCE and PARDOT tools

Proven record of campaign success and delivering business opportunities,

B2B campaign experience , industry knowledge/experience favorable

Comfortable with Microsoft Excel

Multitasking compatible

Strong organizational skills

Endowed with good interpersonal skills, a good presenter, both written and oral, strong communicator and networker with a passion for international business

Challenges seeker, team player, intrinsic drive to organize work independently and getting things done.

Mastering English and French effortlessly

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