Global Marketing Director Neurosciences

A key player within the Neuroscience franchise who is responsible for the development, leadership, and execution of effective marketing strategy to maximize profitable business growth across the world.

You will be responsible for the optimization and management of key marketing activities in close collaboration with multiple regions to ensure alignment with broader cross-functional team plans. You will also lead Leading Pharmaceutical / Biotech Company’s market preparedness and response strategy for future market entrants in Tx as well as provide insights and recommendations into franchise and corporate planning for long term strategy development.

Main responsibilities / job expectations

Global Brand Leadership

Contribute to Global brand strategy and development ideas for Dysport, including optimisation of brand, global positioning, global messaging, and execution of global marketing strategy and tactics

Identify, develop and lead key global marketing activities such as disease education, commercial advisory boards, scientific messaging, congress presence, etc.

Develops communication plans across the product life-cycle and implements multichannel strategies across the marketing mix ensuring delivery of KPIs

Benchmark against competitors and take corrective action where appropriate

Ensure appropriate budget allocation and ensure accuracy of phasing to drive business within financial year ensuring the right prioritisation across indications.

Drive a strong compliance culture throughout the team through role-modelling and ensuring 100% adherence to all SOPs.

Investigate and challenge Regional and Affiliate visions Drive Execution of Strategy

Develop & ensure alignment with global brand strategy & initiatives

Drive execution of Global brand strategy and tactics (from a strategic brand perspective) by working collaboratively with cross functional teams at Regional and Affiliate level to maximize current and future franchise value

Develop a KPIs to measure impact of global marketing activities

Support Regional and Affiliate teams with the roll out of all Global marketing plans and programmes

Work with key markets to identify key drivers and align in priority scenarios Market Insights

Develop meaningful insights into the needs of all key customer groups

Support consolidation, integration and analysis of insights from customers, markets, geographies and other major players.

Liaise closely with market access & HEOR, business development, business intelligence/market analytics to ensure quality of market data

Monitor the product life cycle landscape to ensure awareness of new insights and strategies

Cross Functional Leadership

Build project workstreams and lead operational marketing programmes with high level engagement across all cross-functional project teams at Global, Regional and Affiliate levels.

Proactively ensures affiliate engagement and the sharing of best practice across the organisation

Will take a lead role within defined geographical region(s) to ensure we have the relevant information to investigate, support and challenge the visions as well as operational execution of specified countries.

Liaise closely with market access & HEOR, business development, business intelligence/market analytics to ensure quality of projects delivered and strong cross functional deliver

Knowledge, abilities & experience

Education / Certifications: Degree-level education, ideally in life sciences or in business studies

Experience: A minimum of 3 years’ experience in the pharmaceutical or biopharmaceutical industry in marketing roles. Additional experience is sales roles will be a plus.

Strong marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada), regional or global marketing experience is a plus

Languages: Fluency in spoken and written English, knowledge of additional languages such as French would be appreciated

Key Technical Competencies Required

Strategic and Operational marketing expertise

Strong business acumen and understanding of toxin market

Strong influencing and communication skills with consistent feedback from key stakeholders

Excellent project management and process planning skills

Strong cross-functional leadership skills

Deep appreciation of patient centricity

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