A key player within the Neuroscience franchise who is responsible for the development, leadership, and execution of effective marketing strategy to maximize profitable business growth across the world.
You will be responsible for the optimization and management of key marketing activities in close collaboration with multiple regions to ensure alignment with broader cross-functional team plans. You will also lead Leading Pharmaceutical / Biotech Company’s market preparedness and response strategy for future market entrants in Tx as well as provide insights and recommendations into franchise and corporate planning for long term strategy development.
Main responsibilities / job expectations
Global Brand Leadership
Contribute to Global brand strategy and development ideas for Dysport, including optimisation of brand, global positioning, global messaging, and execution of global marketing strategy and tactics
Identify, develop and lead key global marketing activities such as disease education, commercial advisory boards, scientific messaging, congress presence, etc.
Develops communication plans across the product life-cycle and implements multichannel strategies across the marketing mix ensuring delivery of KPIs
Benchmark against competitors and take corrective action where appropriate
Ensure appropriate budget allocation and ensure accuracy of phasing to drive business within financial year ensuring the right prioritisation across indications.
Drive a strong compliance culture throughout the team through role-modelling and ensuring 100% adherence to all SOPs.
Investigate and challenge Regional and Affiliate visions Drive Execution of Strategy
Develop & ensure alignment with global brand strategy & initiatives
Drive execution of Global brand strategy and tactics (from a strategic brand perspective) by working collaboratively with cross functional teams at Regional and Affiliate level to maximize current and future franchise value
Develop a KPIs to measure impact of global marketing activities
Support Regional and Affiliate teams with the roll out of all Global marketing plans and programmes
Work with key markets to identify key drivers and align in priority scenarios Market Insights
Develop meaningful insights into the needs of all key customer groups
Support consolidation, integration and analysis of insights from customers, markets, geographies and other major players.
Liaise closely with market access & HEOR, business development, business intelligence/market analytics to ensure quality of market data
Monitor the product life cycle landscape to ensure awareness of new insights and strategies
Cross Functional Leadership
Build project workstreams and lead operational marketing programmes with high level engagement across all cross-functional project teams at Global, Regional and Affiliate levels.
Proactively ensures affiliate engagement and the sharing of best practice across the organisation
Will take a lead role within defined geographical region(s) to ensure we have the relevant information to investigate, support and challenge the visions as well as operational execution of specified countries.
Liaise closely with market access & HEOR, business development, business intelligence/market analytics to ensure quality of projects delivered and strong cross functional deliver
Knowledge, abilities & experience
Education / Certifications: Degree-level education, ideally in life sciences or in business studies
Experience: A minimum of 3 years’ experience in the pharmaceutical or biopharmaceutical industry in marketing roles. Additional experience is sales roles will be a plus.
Strong marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada), regional or global marketing experience is a plus
Languages: Fluency in spoken and written English, knowledge of additional languages such as French would be appreciated
Key Technical Competencies Required
Strategic and Operational marketing expertise
Strong business acumen and understanding of toxin market
Strong influencing and communication skills with consistent feedback from key stakeholders
Excellent project management and process planning skills
Strong cross-functional leadership skills
Deep appreciation of patient centricity
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