Marketing Manager (m/w/d) Retail Austria

Lavazza Kaffee GmbH

  • Vienna


  • Permanent

  • Full-time

The Lavazza coffee experience is more than just the Italian version of regular coffee. Lavazza, the master of Italian espresso, celebrates every aspect of coffee preparation and enjoyment. Wherever and however you enjoy your coffee, you will always find the right one for your personal coffee moment with Lavazza. Are you interested in working for the world market leader in espresso, want to help shape the future, and can’t say no to a good coffee? If so, then apply for the position:

Marketing Manager (m/w/d) Retail Austria

This is a permanent, full-time position based in Vienna to be filled as soon as possible.

Your main responsibilities:

Retail / Trade Marketing

  • Development of sales documents, presentations and advertising materials for Retail
  • Project planning and management, to include associated budget design and monitoring
  • Analyses of market, competitors and consumer insights to further develop the brand and brand presentation in Retail
  • Management of new product launches for Retail in Austria
  • Close collaboration with the sales team (Key account and Field sales representatives), as well as with Trade Marketing colleagues located in Frankfurt
  • Management of SAP orders
  • Management of Retail’s marketing counterparts

Brand Marketing

  • Development and implementation of the annual strategic and operative marketing plan
  • Conception, planning and execution of targeted communication in ATL and BTL with external agencies, partners and service providers
  • Ensure prominent placements in high-quality print, online, broadcast and social media outlets by identifying relevant topics and content
  • Management of PR agencies and service providers
  • Management of social media activities

Professional experience

  • University degree in business, communications, marketing, media, journalism or a related field
  • At least three years of marketing experience in the FMCG sector with a strong track record in B2C activation
  • Basic experience in Trade Marketing is of benefit; familiarity with standard trade panels
  • An established network in the local marketing and FMCG environment
  • Experience with the conception and development of Marketing and Retail plans, including measurement and reporting
  • Knowledge of social media and potential new channels
  • Excellent oral, written and presentation skills
  • Strong networking, stakeholder management and social skills
  • Fluent in German and English; Italian of benefit
  • Sound knowledge of MS Office and SAP

Personality and cultural fit

  • Passion for Marketing and Retail in the FMCG field
  • Ability to work and think strategically and creatively
  • A strong sense of team spirit and an openness to new perspectives
  • A self-starter with a hands-on mentality
  • Willingness to travel
  • A true brand ambassador for Lavazza

Benefits

  • Attractive benefits package (e.g. Job Ticket, Sodexo cheques, Barista training, Corporate Benefits)
  • A dynamic working environment with numerous opportunities for creative work and development in a fast-growing company
  • Varying tasks with plenty of room for ideas
  • A dedicated team
  • We offer a Gross Salery from EUR 55.000 per year

Interested? Then please click on the button below to apply directly with your complete application packet (cover letter, CV, certificates), noting your earliest possible start date and salary expectations.

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