Marketing Professional (w_m_d)

Barilla Region Central Europe

  • Innsbruck, Tirol

  • Permanent

  • Full-time

Barilla worldwide:

Founded in Parma in 1877 out of a small bread and pasta shop, Barilla is today a

world leader in the markets of pasta and crispbread and pasta sauces in

continental Europe and bakery products in Italy. In Central Europe Barilla is a

growth driver and anchor in its categories and a top-of-mind brand. Barilla is

recognized worldwide as a symbol of Italian know-how and has one way of doing

business: “Good for You, Good for the Planet”. This means caring for the wellbeing

of people and the planet in everything Barilla does. Our corporate headquarters

are located in Parma, Italy and the Central European Office is in Cologne,


For our Austrian office, based in Innsbruck, we are currently looking for a

Marketing Professional

Trade Marketing / Category Development


In this role you are the multifunctional link between Consumer Marketing, Trade

Marketing, Category Management and the Sales Team in Austria. You will support

Consumer Marketing in bigger projects, set up digital campaigns and drive our

product portfolio and grant availability for the Austrian Market. You will directly

report to the Marketing Manager Austria.

Key Accountabilities:

In cooperation with the Central Europe & Global Team you support product

launches and campaigns for the market

You are responsible for all customer media, events, promotions and in store

materials (e.g. leaflets, Ads, Displays)

You set-up the social media editorial plan incl. briefing of the agency & reporting

You manage the product portfolio incl. monitoring of listings and promotions

You provide the National Sales Team with customer individual insights through

permanent monitoring of shopper and market data (Nielsen, GfK)

You identify category potentials through analyzing category, competition and

shopper data

You support the Sales Team in the preparation of the yearly talks with the


Your Profile:

You hold a degree in business administration, marketing or an equivalent field

You possess at least two years of working experience in Trade Marketing, Brand

Management or Category Management / Development, ideally in the FMCG-


Analytical thinking, excellent communication and conceptual thinking as well as

the ability to work together within a team, combined with high degree of

independence, are your strengths

You have previous experience with panel data (AC Nielsen, GfK) and have very

good skills in MS Office, especially Excel

You have a passion for food and the Mediterranean lifestyle

You have fluent German and very good English language skills

Our Offer:

Being part of a global organization gives you access indefinite opportunities for

personal growth

Grow with our learning & development programs, that have been awarded with

“Gold Excellence” by Brandon Hall Group

The possibility to get involved in Diversity & Inclusion projects

One-week trip to the HQ of Barilla in Parma as part of the onboarding

We are obligated to inform you that due to the collective labor agreement, the salary for this

position is a minimum of EUR 1.700,- gross per month. In reality, depending on qualification

and experience, the actual salary will be in line with market conditions.


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