Product Marketing Manager – Patient Orientation (German Speaker)

Doctolib

  • Levallois-Perret, Hauts-de-Seine


  • Permanent

  • Full-time

Doctolib is looking for a Content Strategy Manager (x/f/m) – User Generated Content to join the Patient Marketing team. You will be responsible for improving the product experience for patients to make it easy to search and find a doctor, and ensuring that all profiles of doctors on our platform offer the relevant information to patients.

You will work hand in hand with the Patient Marketing Teams in both Berlin and Paris, as well the Product Managers, the Data Team and other key teams in Germany such as PR, B2B Marketing and Go-to-market.

Your mission

Optimization of Doctor Profiles

  • You will play a key part in a major project which consists to best understand how patients search for their doctor (or specialists) and build a new exceptional strategy & product experience
  • Understand through survey, research, benchmark & data how patients search and choose their doctor
  • Optimize the existing content of doctor profiles on our website (photos, bio, fees, diploma & awards, location….)
  • Build relationships with key stakeholders in the company to be successful in your work (product, sales, marketing, data

Content standardization run

  • You will manage a team of 2 content standardization specialists (based in Paris & Berlin), define their priorities & help them to extend their current responsibilities
  • Define a proposal to improve the existing processes to reduce the time spent on the review of suggestions for new content normalization and be more data-centric
  • Handle relevant requests and add normalized content when needed

Keywords & selective questions

  • Analyze our most searched terms on Doctolib & identify opportunities for new keywords or for typeahead suggestions
  • Deep dive searches on symptoms and medical acts & assess the opportunity

Examples

Other analysis/research

  • Search bar: Benchmark & deepdive opportunities to improve search bar logic & results displayed
  • Leverage patients feedbacks :Assess if we could leverage patient feedback about issues on doctor profile

Your Skills

You could be our next team mate if

  • You have gained a relevant degree in business or engineering
  • You have 3 to 6 years of work experience, ideally in content management or in search experience optimization
  • You already have experience, or a high interest, in working the healthcare industry
  • You have a good sense of prioritization & organization and are able to identify bottlenecks & solve them
  • You are able to have a high level picture whilst also going into the details when needed
  • You have good mastery of SQL and are comfortable with making decisions based on data
  • You are customer centric: being able to have the interests of patients at heart while also understanding the preferences of doctors
  • You are fluent in English and German on a native level, being fluent in French would be a big advantage so as speaking Italian as additional asset

What You’ll Get By Joining Us

Perks

  • An extensive and tailored four month onboarding program – The Doctolib Academy
  • A personalised learning program based on your professional goals and skills (language courses, sales courses, product training, market research, etc)
  • Team building activities (2-4) and monthly company wide events and activities
  • A referral program giving you access to our DoctoStore where you can stock up on Doctolib branded swag or make a donation to a charity
  • A flexible work environment with an optional 2 remote days/week
  • Lunch vouchers
  • A Company Pension Scheme
  • Unlimited tea/coffee, juice, fresh fruits & vegetables, cereals & snacks

About Doctolib

Founded in 2013, Doctolib is the fastest growing and one of the leading e-health services in Europe. We provide healthcare professionals with a software solution with a full range of services to help improve the efficiency of their operations, provide their patients with a more seamless experience, attract new patients, and collaborate with other practitioners.

We provide patients with a more transparent access to healthcare and a full suite of online services to manage their health: from finding nearby healthcare professionals, to booking/managing appointments 24/7 online, having remote medical consultations via video and receiving a digital prescription in their online account.

Key figures

Joining Doctolib Means Joining a Group Of Passionate Entrepreneurs Who Are Transforming The Healthcare Industry And This Means Sharing Our SCALES Values

  • SERVE : Provide exceptional service to healthcare professionals & their patients
  • CARE : Take care of our team
  • ACT: Be action-oriented and bold
  • LEARN : Be humble and learn 3 things every day
  • ENJOY : Enjoy and maintain a high level of energy
  • STRUCTURE : Work with methodology & efficiency to scale

At Doctolib, we don’t just accept diversity, we respect and celebrate it! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability or place of origin. We take care of each other and are grateful for each Doctoliber’s contribution to our mission!

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