Senior Global Marketing Manager

Talent Directory

  • Ile-de-France

  • Permanent

  • Full-time

Senior Manager – Global Consumer Engagement Responsibilities Support Global Director, Global Communications, Brand Editorial & Consumer Engagement on global strategy Digital Consumer EngagementLead on Digital content and Social consumer activitySupport with the creation and management of the Global Digital content & Social Strategy and execute against itProvide and direct strategic focus on platforms of greatest opportunity by market. Oversee content and activities that encourage action and advocacyManage, coach and develop global and local teams to roll out integrated strategyWork with other global departments to ensure that all brand digital engagements are aligned to the overarching digital strategy specifically for major brand campaigns Measurement and AnalyticsDevelop measurement and analysis guidelines, giving framework for success based on consumer metrics as well as brand strategy.Ensure performance of digital channels and activity is tracked, scrutinised and insights drawn to inform future spendOversee digital content and social media budget and ensure ROI is consistently trackedSocialise reports on overall social media and consumer engagements to senior leadershipEssential Experience Required Must have a skincare background Extensive knowledge of social media, influencer marketing, influencers and be very well connected within the industry


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