The Trade marketing manager ensures that with the supplier’s products and services, Manutan will improve with their value proposition (products & services) and marketing activities. Which result in sales increasing, better customer retention and more profitability. The Trade Marketing Manager is responsible for the alignment between the customer needs, the product strategy and marketing. The Trade Marketing will have a pivot role between category management and marketing and will manage the relationship with the suppliers in close collaboration with the product managers and the local trade marketers.
Central Level :
Creation of a trade marketing strategy and (co-build) sharing it to the local marketing teams.
Develop the “Manutan way of working” through materials, frameworks and methodologies and tools with the aim to improve efficiency and efficacy of the local trade marketing plans
Co-define (with category management) the promotion strategy as part of the overall category management strategy.
Establish relationship and routines with local markets (by category and country) to discuss trade marketing plans, NPD (New Product/services Development) launch plans aiming to improve effectiveness of local marketing efforts/investments.
-> Pivot role between product and marketing to ensure alignment with product capacities and strategy
-> Review product strategy / follow-up stocks and share reports with marketing
-> Collect the market/customers analysis from local teams to nurture the categories strategy
-> Build (together with category management) category plans
-> Define the business rules to animate products in different media
-> Global KPI’s follow-up
Creation of a global plan to develop the market share of the private Label. * Manage the marketing cooperation agreement with suppliers in relation to indirect rebate.
-> Develop promotional policy and annual actions plans by suppliers
-> Responsible for the strategy and the approach of the supplier events
-> Strengthen partnership relationships
-> Design and set-up trade marketing operations (incl. brief design to content and studio)
-> Develop a common analysis to monitor global KPI’s
Locale Level :
Share global product strategy with local organisations
Liaise with countries to identify key growth opportunities and related action plans and collect their feedbacks on key needs and act as a bridge
Working with local marketing to ensure the implementation of marketing process, template and tools resulting in great local activation plans * Challenge local trade marketing plans and monitor their execution
Experience in a senior role in trade marketing, category management or marketing. * Complete understanding of trade dynamics and KPIs as well as categories
- Be comfortable interacting with major (senior) stakeholders
- Strong commercial outlook and an ability to drive revenue growth through marketing
- Experience with working successfully within a matrix structure
- Very good analytical skills
- Excellent time and project management skills
- Good communication skills
- Good knowledge of supplier ecosystem
- Flexibility to travel
Gonesse – This position requires you to be available for regular travel within the group.
Only one position is open. This position is published simultaneously in French and English. Please send us your CV and cover letter in English. Otherwise applications will not be considered.