VP Global Marketing – Kylie

Coty

  • Paris


  • Permanent

  • Full-time

Global Marketing VP Skincare Make Up – Kylie Beauty

Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.

We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.

As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:

  • Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel
  • Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy
  • Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd

Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.

Want to know more?

For additional information about Coty Inc., please visit .

At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.

KEY RESPONSIBILITIES:

Propose and execute the international marketing strategy for Kylie Jenner brand

  • Analyse the trends of the market, identify the development opportunities
  • Analyze and develop the product mix: concept writing, design packaging for new products and improve the existing packaging
  • Define the useful support elements to achieve successful new product launch, in connexion with the markets and the Trade Marketing, according to the timing and the quality
  • Recommend the innovation plans: develop new concepts positioning of the products, the product mix for new projects – formula, packaging, price positioning- for the makeup axis
  • In charge of the growth of his/her lines with development support teams and the 360° campaign management
  • Be the key point of contact for all support team and coordinate developments to ensure consistent 360: define the concept of the launch campaign and develop useful support elements to achieve successful new product launch, in connexion with the merchandising, digital , PR and Trade Marketing team, according to the timing and the quality
  • Responsible for the budget, the margin objectives and the profitability of the skincare axis
  • For the launch of new products, participate and follow up the realization of the project in the right timing
  • Ensure coordination with the agencies, the suppliers, artwork for the development of the product mix, the packaging and the shoots, the R&D
  • Prepare the point of sales materials
  • Define the price of the product and cost of production (ICP)

– Identify the needs with the Trade Marketing

– Define the promotional plan (except for the brands that have a Promotion Manager)

– Brief and coordinate the different suppliers and IM team (promotion agencies, artwork, collateral…)

– Prepare the Marketing book.

Follow up key figures:

– Market shares, turnover

– Propose and follow up on the budget

– Ensure the cost tracking and the profitability of the new products / projects under responsibility.

SPECIAL SKILLS REQUIRED:

  • Strategic- Planning, administration, facilitation, creativity, problem analysis
  • Business- Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
  • Creativity and Innovation- Creativity, Business savvy, originality, intuition, digital oriented
  • Leadership and Personal- communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration

QUALIFICATIONS AND EXPERIENCE:

  • Master Degree in Marketing or Related Field
  • 15+ years of Global Marketing experience strongly preferred in Skincare
  • Perfect knowledge and understanding of the international environment
  • Fluent English
  • Perfect knowledge and understanding of the international environment
  • Ability to influence and negotiate
  • Financial skills
  • Potential to evolve in the organization

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