JOB DESCRIPTION:
Leverage Salesforce.com certification and marketing strategy expertise to continually drive marketing transformation.
Design, implement, test, launch, and track Salesforce.com omni-channel activities and campaigns, in collaboration with cross-functional team members to ensure strategic alignment
Leverage technical knowledge to enhance Abbott Nutrition Brand’s digital marketing strategy through Salesforce.com and other, ancillary CRM systems in order to drive customer engagement and results
Provide training and education to business stakeholders and users, to ensure use, adoption, and process compliance.
KEY RESPONSIBILITIES & ACTIVITIES
Responsible for managing, overseeing, and resolving Salesforce.com related initiatives, defects, and enhancement end-to-end
Synthesize market research and customer/consumer analytics to identify areas of opportunity for CRM programs
Map Customer Journey to identify and analyse touch points with the organization in order to maximize commercial opportunities
Define customer-led objectives and build learning agenda to influence personalization testing in line with overarching CRM strategy and Abbott Nutrition Brand priorities
Leverage analytical techniques such as attribution modeling, A/B testing, design of experiment to determine optimal channels, content, messages, etc. for greatest impact
Ensure appropriate database segmentation for targeted marketing activities
Use analytics, insights and best practices to improve decision-making, processes and campaign development activities
Provide analysis of campaigns and productivity reports to determine effectiveness and provide insights for future and existing CRM campaigns in order to drive brand engagement
Propose and recommend value-added events, initiatives, and projects, directly related to CRM analysis
Leverage both digital and traditional channels to enhance the customer communication strategy
Manage all existing codes, fields and triggers; create new values and fields when needed to meet new strategies when necessary
Conduct quality assurance queries to maintain the accuracy of the data and recommend solutions for resolving issues
Review latest application releases from Salesforce.com and other vendors on regular basis to determine new features that are appropriate for end users; make recommendations within budget to department leadership
Define, maintain, and drive business decisions from extensions to CRM processes including Marketing Cloud email campaigns.
Define and develop best practices of ethical field force and trade sales force (practice liaisons in the field) and optimize based on trends identified in CRM tools that drive revenue and profit growth
Maintain, troubleshoot and document all existing interfaces and the supporting procedures
Provide technical background and expertise to assist Salesforce owner in creating new Salesforce functionality and interfaces
Support Sales and Marketing with issues related to processes, functionality, data integrity and reporting
Develop and deliver targeted training sessions to current and new users; update existing documentation and training manuals, creating new documents as needed
KEY SUCCESS FACTORS:
Strategic thinking and an enterprise orientation (ability to see “big picture” and understand tactical implications).
Ability to influence without authority, in all directions, to be consultative.
Effective negotiation with stakeholders, managing differing priorities, personalities, styles, etc.
Strong data management and analytics expertise.
Project management expertise and ability to foster collaboration and accountability.
Good understanding of marketing campaigns/activities and customer engagement.
Ability to communicate complex technical issues to non-technical stakeholders in order for decisions to be made.
Experience in analytical techniques such as attribution modeling, A/B testing, design of experiment.
High learning agility, adaptability, and comfort with complexity and ambiguity
High customer/consumer/stakeholder orientation.
Working collaboratively with cross-functional partners and non-technical users to support data quality, identify and resolve issues.
JOB FAMILY: Market Access
DIVISION:
LOCATION: United Arab Emirates
Dubai : Ubora Tower2
ADDITIONAL LOCATIONS:
WORK SHIFT: Standard
TRAVEL: Not specified
MEDICAL SURVEILLANCE: Not Applicable
SIGNIFICANT WORK ACTIVITIES: Not Applicable
Abbott
