Xplore Job Offer: Digital Marketing Manager

Job Summary

• Work closely with sales and the wider business to develop a fully integrated digital strategy across all channels and mediums, with budgetary responsibility for the same
• Develop, implement, and manage marketing campaigns that promote ADSS.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Manage all PPC and SEO, alongside management of major relationships such as Web development, Viral agencies and Google
• Optimize lead nurturing process and marketing automation through content, social channels, and email.
• Improve the usability, design, content and conversion of websites
• Review, improve and streamline customer journey from general targeting, lead identification, lead and conversion, through to confirmed and active customer – the full online customer lifecycle experience
• Undertake benchmarking, general market research / market analysis and customer research, to identify trends and evolving USP’s which is backed up by solid thinking and clear strategic recommendations
• Guide internal copywriter on developing online content and copy
• Work closely with Sales and IT to ensure that all online activities are fully mapped to our internal systems, CRM and client portal
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Management of SEO, PPC, Social Media and Website Executives, with ultimate responsibility for their remit

Requirements

• Exceptional team leadership
• Highly analytical and results driven
• Solid creativity
• Proven and demonstrable ROI
• Ability to work with full autonomy
• Solid communications in written and spoken English language
• Excellent interpersonal skills
• Strong focus on personal development within the Digital field
• Financial Services marketing is a strong advantage
• Global / MNC exposure is a solid advantage
• Minimum of 5-7 years’ experience in a digital marketing position
• Bachelor degree in Marketing / digital marketing
• Qualified member of the CIM or equivalent.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Up-to-date on the latest trends and technologies in digital marketing.

Edarabia

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