Xplore Job Offer: Manager trade marketing gcc

Job Description

Job Title Manager Trade Marketing

Description

Key Responsibilities:

• Managing the presentation of the Reebok brand across all the channels including the distributor
• Driving sustainable and profitable business through adequate Trade Marketing planning and execution at the POS
• Provide input to the development of the overall local go-to-market plan according to channel/account needs
• Align with the local sales team (WHS Teams, WWTW accounts), distributor (Al Futtaim) and Franchise Partners (Apparel Group) in regard to account specific marketing plans and their execution
• Develop and steer implementation of integrated marketing packages for account specific needs through brand marketing activities
• Present account marketing plans to all key players internally and externally
• Analyze and measure campaign effectiveness
• Manage the development of additional account specific sell-in tools (Account Marketing Toolbox)
• Monitor marketing investments and coordinates sales working budget for the sales channels and ensure healthy ROI ratio
• Key contact person for Franchise activation to ensure alignment and best usage of resources
• Coordinate Marketing’s tasks of space management initiatives (Store in Store, VM, trade activations)
• Work with global and markets and distributor to gather information, adhere to approval process and report back on completion of campaigns
• Be the communication window for Global RSM team and consolidate RSM and trade marketing information for EM markets and distributor
• Manage relationships with external suppliers and agencies
• Assist the Sr. Manager Brand Activation and Omni Channel GCC as required on additional projects and activities

KPIs:

• ROI/Net Sales of supported accounts
• Retail Productivity (NS/SQM)
• Full Price Sell thru
• Brand presence and execution (qualitative and quantitative) at POS
• Maximize sell-through
• Roll-out plans excellence
• Meet agreed timelines

Key Relationships:

• Global RSM, Brand Activation, Retail Development and CTC team
• EM Marketing Team (Business Units, CTC, Brand activation) Local Sales (across all channels, primarily retail/franchisee)
• Distributor, WHS and Franchise partners of GCC

Knowledge, Skills and Abilities:

• Understanding of Retail business and KPI
• Manager with advanced marketing and sales knowledge/experience across sport and fashion/lifestyle
• Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels.
• An ability to think outside the box and bring true innovation to the trade marketing environment
• Experience in managing, briefing and assessing creative and production agencies
• Budgeting and financial management skills

Requisite Education and Experience / Minimum Qualifications:

• University degree in marketing, sales or retail marketing
• +5 years of overall work experience in Retail or Trade Marketing, preferably in the Sport or fashion industry
• Experience in Account Marketing Management is a plus
• Excellent presentation skills
• IT skills: Outlook and Word: Basic; PowerPoint & Excel: advanced
• Fluent in English (written and verbal)
• Arabic a plus

Fidanto

• View & Apply