Our Performance Marketing Executive will have a passion for digital consumer marketing, will be creative and have strong analytical skills. You will have an established track- record in driving platform growth (traffic, conversion) across channels (preferably in the consumer goods/luxury space). Our Performance Marketeer will manage all performance- based campaigns including SEM, SEO, retargeting, display, paid social media and other emerging marketing levers.
What you’ll do:
Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and make suggestions for conversion improvement projects to maximize revenue and minimize costs
Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile )
Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs
Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations
Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals),and execute continuous improvement initiatives
Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions
Further associates eco- system, work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth
Manage e- marketing budget and optimizing it on a daily basis in order to meet online business targets
Manage the relationships with external digital marketing agencies
Adapt and optimize creatives and conversion points
Analyze and report on results using Google Analytics and other internal platforms
What you’ll have:
Proficient English speaker (Arabic a plus)
Display of integrity in personal and business life
Strong team player; the ability to work independently while also successfully collaborating with peers
Degree in Marketing, Finance, Economics, Mathematics, Engineering, Computer Sciences or other related analytical field
Digital Marketing experience (working with agencies is a plus) with a good grasp of digital technologies, best practices in performance marketing and a proven ability to lead performance marketing efforts across channels
Solid knowledge of HTML and Web Analytics; expertise working with Google Adwords, Facebook Ads, Bing Ads, Twitter…etc. Deep understanding of working with digital/media platforms and leveraging the relevant tools to drive growth.
Proven track- record in developing strategy for SEM/SEO, implementing and managing projects, tracking and analyzing customer behavior/performance across channels and devices
Entrepreneurial mindset, high level of ownership and commitment to continuous improvement
Passion for consumer marketing, with experience in turning data into actionable insights
Enjoys high pace, demanding, performance driven environment
Bonus: consumer goods/luxury industry background, GCC experience, knowledge of SQL
A minimum of 2 years of relevant experience
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